Live Experiencies
MotoGP™ Beats Lights Out Gala
Goal
Open up the awards ceremony of the Motorcycling World Championship to the public for the first time with a live show, combining sports and entertainment.
Project overview
Strategy
- 360º Marketing and communication strategy
- Sales strategy
- Artist choice strategy
- Social media strategy
Content & Branding
- Brand design
- Soft branding and merch design (backdrops, roll-ups, welcome pack…)
- Digital Assets design
- Offline Advertising design (signage, muppies, buses)
- Influencer marketing
Production
- Artists Booking
- Audiovisual (video and photo)
- Events
- Event Logistic
- Sponsorship Management
- Technical Production
Creativity and Content
- Conceptualization and content creation for Social Media
- Community Management
Web Development
- Front & Back end development
- UX & UI design
- SEO Optimization
Media
- Press y PR
Resultados
38.000
Attendees
+140M
Press reach
+100
Invited celebrities
+200
Collaborating influencers
Campaign idea:
The goal was to move away from the serious, elegant, and protocolary look and feel of previous galas, to create a cool, fresh, and young brand. With the perfect mix of motor and music as a base, we decided to combine both worlds under one identity, uniting concepts and objects of each of these topics in one illustration. We developed the identity colors based on the team’s colors, besides developing a naming identity that can be replicated in future events and works, at the same time, as an umbrella concept.
Actions speak louder than words. Check them out.
Contact us
If you can dream it, we can make it
