To organize a historical match between the two games of Andrés Iniesta’s life at the Olympic Stadium in Tokyo with the collaboration of sponsors like Rakuten, Stage Front, TourSpain, LALIGA, and Agencia Catalana de Turismo.
Project overview
Strategy
Marketing and communication strategy 360º
Sales strategy
Artist selection strategy
Social media strategy
Content&Branding
Brand design
Design of soft branding and merchandising (backdrops, roll-ups, welcome pack...)