Football

El Clásico in Tokyo

Goal

Organize the first-ever El Clásico between FC Barcelona and Real Madrid in Japan, held at Tokyo’s Ajinomoto Stadium. This unique event paid tribute to the extraordinary career of Andrés Iniesta, giving him the chance to reunite with legendary teammates like Xavi Hernández. Beyond the sporting spectacle, it was a celebration of Iniesta’s legacy and a tribute to football as a unifying force across cultures and generations.

Project overview

Strategy

Content & Branding

Creativity & Content

Production

Web Development

Media

Results

45.000

Spectators (SOLD OUT)

20M

Views

250M

Media impressions

75

Fans from 75 countries

Actions speak louder than words. Check them out.

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FC Barcelona vs Vissel Kobe

On June 6, 2023 we took the Blaugrana team to play a friendly match in Japan for Andres Iniesta's farewell.

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