Live Experiencies
Kōsoku Japan Music Fest
Goal
Coming up with an electronic music festival in Japan, bringing the best DJs in the world such as Martin Garrix, Afrojack, Deadmau5, Don Diablo, Kungs and Quintino to the country and promoting new local talent.
Project overview
Strategy
- 360º Marketing and communication strategy
- Sales strategy
- Artist choice strategy
- Social media strategy
- Paid Performance strategy
Content & Branding
- Brand design
- Soft branding and merch design (backdrops, roll-ups, welcome pack…)
- Digital Assets design
- Merch Design
- Offline Advertising design (signage, muppies, buses)
- Influencer marketing
Production
- Artists Booking
- Audiovisual (video and photo)
- Events
- Event Logistic
- Sponsorship Management
- Technical Production
Creativity and Content
- Conceptualization and content creation for Social Media
- Community Management
Web Development
- Front & Back end development
- UX & UI design
- SEO Optimization
Media
- Press y PR
Results
6
International DJs and more than 25 national DJs.
98%
Positive feedback
+200
Presence in media
+1M
Impressions on social media
Trending Topic on X in Japan
Campaign idea:
Electronic music is fast and energetic, and we wanted to represent that from the get-go with the festival’s name. With the concept of velocity, we created the festival’s branding inspired by the Univers imaginary. Electronic music is the music of the future, that transports you to a new world, and we created all the visual identity and communication around that concept.
Actions speak louder than words. Check them out.
お問い合わせ
夢見ることがでるのであれば、実現できる
