The historic collaboration agreement between NSN, Matchroom Boxing, and Rakuten Inc will involve organizing three world-class events annually over the course of three years. The main objective of this partnership is to bring the best of this noble discipline to the Japanese nation with bouts featuring both international and domestic boxers, promoting the sport while offering fans unparalleled entertainment events. Additionally, all fights will be broadcasted worldwide by DAZN for all its subscribers (excluding Asia).

Frank Smith, CEO of Matchroom Boxing, commented: “The future of boxing in Japan is incredibly bright. We are delighted to seal this historic partnership with Rakuten Ticket, Inc., and NSN. Japan is an important and strategic market for us, and by bringing our world-class boxing events to this great country, we will not only showcase some of the finest fighters on the planet but also help establish some of the country’s leading domestic talents who will undoubtedly prosper on the world’s stage in the coming years.”

Joe Umemoto, president of Rakuten Ticket, Inc., added: “We are very happy to contribute to the development of boxing in our country. The partnership with NSN and Matchroom will provide many opportunities for Japanese boxers.”

Joel Borràs, president and founder of NSN, said: “It is a huge source of pride for our company, after three years installed in Japan, to be involved in such an important project that will allow the Japanese public to enjoy a first-class show.”