The collaboration aims to showcase the potential of NSN’s brands through a global campaign, emphasizing the power of e-commerce and public figures like Andrés Iniesta in a sector that blends sports, entertainment, and business.

NSN has partnered with Shopify, the leading platform providing essential internet infrastructure for commerce, to drive the global growth of ventures Capitten, Mikakus Barcelona, and GUAVA. Shopify and NSN demonstrate how commerce and sports marketing can align to reach global audiences through an ambitious outdoor advertising campaign in five key cities (Madrid, London, Amsterdam, Seoul, and Barcelona).

At NSN, we’ve worked alongside Shopify to expand the reach of these three brands both locally and in strategic international markets, leveraging the influence of public figures to authentically connect with audiences. This collaboration also highlights the entrepreneurial focus of our co-founder, Andrés Iniesta, who, after announcing his retirement from professional football, is advancing his business vision through NSN and other projects.

“For Shopify, it’s an honor to collaborate with figures like Andrés Iniesta and a firm like NSN. It’s exciting to explore the world behind sports marketing and apparel and to support Capitten, Mikakus Barcelona, and GUAVA in their international expansion through our concept of unified commerce: hybrid experiences that connect with audiences at all times,” says Gonzalo Torres, Country Lead for Shopify Spain.

Through advanced technology and a focus on unified commerce, Shopify and NSN aim to strengthen the global presence of Capitten, Mikakus Barcelona, and GUAVA, providing tools that allow them to build innovative and scalable connections with their customers. “At NSN, we help personalities unleash their entrepreneurial potential by creating new ventures, and we’re thrilled to partner with Shopify to offer innovative solutions that drive the growth of these companies on this platform. Together, we’re committed to delivering tools and strategies that facilitate expansion and sustained success in the digital market,” affirms Carlos Rodés, CEO of NSN.