Amplify the B2B reach thanks to Andrés Iniesta as global ambassador and raise awareness about the importance of mental health in companies through different activations.
Project overview
Strategy
Long-term activation plan
360º Marketing and Communications Strategy
Creativity
Videos and spots conceptualization
Online and offline campaign conceptualization
Online and offline designs (billboards, posters, digital content…)
Production
Audiovisual Production
Webinar Activations
Media
Content creation for LinkedIn
Conceptualization, shooting, and video editing for Youtube videos
Campaign Idea
Thanks to Andrés Iniesta’s image as a professional football player and businessman, we benefit from both aspects of the footballer to highlight the importance of mental health in the business and sports world. We also want to highlight the big influence that mental health has played in Andrés Iniesta’s career.
Results
+50k
accounts reached
+743k
Impressions
+500k
Views
行動は言葉よりも雄弁である、 確かめてみて。
TP Vision
Activation agency for the main partnership between TP Vision and FC Barcelona