Music
FC Barcelona Women Tour
Goal
Organize the FC Barcelona women’s preseason tour in the United States. The team is the current European champion and one of the best in history, with the last two Ballon d’Or winners on the roster (Alexia Putellas and Aitana Bonmatí). Arrange a match in San José against Bay FC and another in Dallas against Dallas Trinity FC.
Project overview
Strategy
- 360º Marketing and communication strategy
- Sales strategy
- Artist choice strategy
- Guest Artist Selection Strategy: Galgo
- Social media strategy
Content & Branding
- Brand design
- Digital Assets design
Production
- Booking of Guest Artist: Galgo
- Audiovisual (video and photo)
- Events
- Event Logistic
- Activation for Nike
Web Development
- Front & Back end development
- UX & UI design
- SEO Optimization
Media
- Press y PR
Results
2
Friendly Matches in the US
2
Press Conferences
2
Open Training Sessions
2
Meet & Greets
Event Summary:
We organized the FC Barcelona women’s pre-season tour in the United States, the first for Pere Romeu as the team’s new coach. The first match was against Bay FC, one of the leading teams in the NWSL. The second match was against Dallas Trinity FC (USL) at the iconic Cotton Bowl Stadium in Dallas, marking the first professional women’s football match in the city’s history. The tour, broadcast internationally and on the club’s OTT platform, featured notable executives like Elena Fort and Xavi Puig who led the Blaugrana delegation.
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